On Messaging Launched February 2025!
Get confidence your messaging will resonate.
On Messaging is for product marketers who want to craft messaging that resonates.
Creating product messaging that actually resonates with buyers is one of the most difficult tasks of being a product marketer.
Messaging by committee
Jargon-creep
Feature dumping
No customers to interview
You get it. A lot goes in to crafting quality messaging, but you’re still left wondering if it’s good enough to push *publish*.
What is On Messaging?
A podcast and newsletter of curated (45 min-ish) interviews with the top consultants and in-house marketers who craft messaging every day.
This is the show for product marketers to learn:
How to craft messaging that resonates emotionally with the buyer
How to build credibility, even with technical buyers
How to differentiate from established competition
How to get in front of your ideal customer
On Messaging is hosted and written by Josh Chronister — an in-house product marketer